Cushman & Wakefield Sales Conference Opener

[vimeo 67681350 w=680&h=451]

 

An animated sequence was created for the property company Cushman & Wakefield, to be played at the opening of their annual sales conference. This particular conference took place in Barcelona, and the title of the event was One World, One Vision. I decided to use the most famous Salvador Dali painting, The Persistence of Memory, and animate it.

I used a digital version of the painting and recreated it using 3D Studio Max to allow the camera to move around the painting as if it were a real landscape. I quickly came up with the idea for the start of the animation to have a hand dropping the earth into the painting. The client’s logo was also incorporated into the final frames, replacing the melting clock face on the tree branch.

Here are some still frames from the animation.

GHA Website Refresh Proposal 2009

Last year I was tasked with creating a site redesign for Glenn Howells Architects. Unfortunately due to budget constraints and redundancy, this work was never completed by myself, however this page will give you an insight into my proposals for the new site, including graphic design, navigation, and layout. The site had not be upgraded for almost three years, and the fixed frame approach was looking tired and was starting to pose too many constraints, especially in the projects section (see below).

Current Site: Project Page

Current Site: Project Page & Project Info

It had been proposed that the project section needed ‘fleshing out’. The project information needed more detail and would be rewritten and broken down into four sub sections: Overview, Concept, Design, Construction. It was also a requirement to allow more images per project. I suggested that images could also fit and follow the four proposed sub sections. I also proposed that a video interview should be added in order to better convey the architect’s passion and thoughts on a project. The client also wanted the option for the user to be able to download a print version PDF of each project page. I also thought it was important for the user to be able to keyword search a project page. Through further discussion it was felt that a scroll site, rather than the current fixed frame approach would be the best approach and would also be flexible enough to allow changes or additions to the site over time. I also felt the present navigation needed more thought and visual feedback to allow a better user experience. I started with this section first, and came out with the following concept designs. Click the thumbnails to see at the proposed size. I also created a simple prototype to show the client how the video would play. Video Demo>

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Bullfrog

Part of an animation test for an educational CDRom pitch. This test was created with a combination of replacement animation in conjunction with the Puppet Tool inside of Adobe After Effects.

The bullfrog illustration was supplied as flat artwork. This required redrawing to allow for arm movement, redrawing of the eye lids and mouth parts for replacement animation, and artworking for the background elements. The images below show the elements required.

 

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Seahorse

Part of an animation test for an educational CDRom pitch. This test was created with a combination of replacement animation in conjunction with the Puppet Tool inside of Adobe After Effects. The bubbles were created using Foam particle system from with After Effects.

The seahorse illustration was supplied as flat artwork. This animation required redrawing of the eye lids and mouth parts for replacement animation, and artwork creation for the background elements. The images below show the new elements that were produced. All these elements were produced in Illustrator using a Wacom Tablet.