Cushman & Wakefield Sales Conference Opener

[vimeo 67681350 w=680&h=451]


An animated sequence was created for the property company Cushman & Wakefield, to be played at the opening of their annual sales conference. This particular conference took place in Barcelona, and the title of the event was One World, One Vision. I decided to use the most famous Salvador Dali painting, The Persistence of Memory, and animate it.

I used a digital version of the painting and recreated it using 3D Studio Max to allow the camera to move around the painting as if it were a real landscape. I quickly came up with the idea for the start of the animation to have a hand dropping the earth into the painting. The client’s logo was also incorporated into the final frames, replacing the melting clock face on the tree branch.

Here are some still frames from the animation.